Cupertino, Aug 28, 2025|SKY LINK TIMES
Apple has officially confirmed its much-awaited launch event on September 9, 2025, sending out media invites with the tagline “awe dropping”—a clever play on “awe-inspiring” and “jaw-dropping.”
The event will take place at 10 AM PT at the Steve Jobs Theater, Apple Park, California, which corresponds to:
- 1 PM in New York
- 6 PM in London
- 7 PM in Central Europe
- 10:30 PM in India
What to Expect at Apple’s September 9 Event
Apple is set to unveil its lineup, which includes:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
The Air is expected to be the highlight of the show, replacing the Plus model. Apple is betting big on its ultra-slim design—under 6mm thickness, making it the thinnest ever. However, this design comes with trade-offs: a single rear camera and a smaller battery compared to other models.
Why the iPhone 17 is a Game Changer
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Industry watchers are eager to see how users react to this bold shift in Apple’s design philosophy.
CEO Tim Cook teased the launch on X (formerly Twitter), saying: “Get ready for an awe dropping #AppleEvent on Tuesday, September 9!”
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