New Delhi | October 20,2025 | SKY LINK TIMES
Prime Minister Narendra Modi has once again championed the spirit of ‘Vocal for Local’, urging the nation to celebrate this Diwali with pride in Indian-made products. In a late-night post on X (formerly Twitter) on Saturday, PM Modi appealed to all 140 crore citizens to choose Swadeshi goods and proudly say, “Garv Se Kaho Yeh Swadeshi Hai!”
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MyGovIndia Video Features Bollywood Icons
The Prime Minister shared a two-minute festive video released by MyGovIndia, showcasing the vibrancy of India’s local markets and the craftsmanship behind homegrown products.
The video features Bollywood celebrities including Varun Dhawan, Madhuri Dixit, Tripti Dimri, Anupam Kher, Sunil Grover, Rupali Ganguly, and singer Shankar Mahadevan.
Set against bustling marketplaces decorated with Diwali lights, the video highlights shoppers buying everything from sweets and sarees to shoes and smartphones, each proudly labelled Made in India.
Promoting Local Markets & Innovation
The campaign shines a spotlight on local hotspots like Old Delhi’s Men’s Collection, Mandore Bazar in Jodhpur, Lighthouse on Rajpur Road in Dehradun, and Pure Education Collection in Kolkata’s Tollygunge.
It encourages citizens to share selfies with Indian products or local artisans on the NaMo app, where PM Modi has promised to repost select entries.
Boosting the ‘Aatmanirbhar Bharat’ Vision
The renewed push for Swadeshi aligns with Modi’s long-standing ‘Aatmanirbhar Bharat’ (Self-Reliant India) initiative launched in 2020. The campaign aims to boost domestic manufacturing, reduce dependency on imports, and empower small and medium enterprises (SMEs).
Experts believe the festive campaign could stimulate India’s economy, especially during Diwali when consumer spending traditionally rises by 20–30%, according to industry estimates.
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Social Media Buzz & Public Response
Within hours, the hashtag #VocalForLocal began trending on X and Instagram, with users sharing pictures of Indian-made decor, apparel, and electronics. While many endorsed the idea, others debated the practicality of completely avoiding imported items.
Nonetheless, the sentiment of national pride and economic empowerment resonated widely, sparking what some netizens called a “Swadeshi shopping wave.”
A Festive Message of Pride and Progress
As India gears up for the festival of lights, PM Modi’s message blends patriotism with progress, reminding citizens that every local purchase is a step toward a stronger, self-reliant nation.
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