Agartala, October 13, 2026: Tripura’s organic ‘Queen’ pineapples are reaching wider domestic markets, including Delhi and Guwahati, through organised marketing initiatives under the Mission Organic Value Chain Development for North Eastern Region (MOVCDNER). The initiative aims to strengthen market access for farmers, improve the commercial prospects of the state’s iconic fruit and make organic pineapple cultivation more profitable.
Farmer Producer Companies (FPCs) are playing an important role in connecting growers with larger markets, with marketing support from ADGA EXIM LLP. The initiative represents a significant step towards building an organised value chain for Tripura’s organic agricultural produce.
Tripura’s ‘Queen’ Pineapple Gains Wider Market Access
Blessed with favourable soil and climatic conditions, Tripura is well suited for pineapple cultivation. The state’s ‘Queen’ pineapple is renowned for its distinctive flavour, aroma and quality, making it one of its important horticultural products.
Through MOVCDNER, efforts are being made to strengthen the production, aggregation and marketing of organically cultivated pineapples. Supplying the fruit to major markets such as Delhi and Guwahati can help Farmer Producer Companies expand their customer base and improve opportunities for farmers to secure better market access.
The involvement of organised producer groups and marketing partners is also expected to strengthen the connection between growers and consumers, reducing dependence on fragmented marketing channels.
TSOFD Plays Key Role in Strengthening Organic Value Chains
The Tripura State Organic Farming Development (TSOFD) initiative plays an important role in promoting organic agriculture, organising farmers and developing market linkages for agricultural products across the state.
Strengthening the entire value chain—from cultivation and harvesting to packaging, transportation and marketing—is essential to making high-potential crops such as the ‘Queen’ pineapple more competitive in domestic and international markets.
Maintaining product quality, following prescribed organic farming practices, ensuring appropriate packaging and storage, and improving transportation arrangements are crucial to expanding the reach of Tripura’s agricultural produce.
MOVCDNER Creates New Opportunities for Farmers
Under the leadership of Mission Director Rajib Debbarma, efforts to promote organic farming and expand market opportunities are contributing to the development of a more organised agricultural marketing system in Tripura.
MOVCDNER seeks to strengthen organic value chains by supporting farmer groups and improving connections between producers and markets. The participation of Farmer Producer Companies enables growers to approach commercial opportunities collectively, while marketing support from ADGA EXIM LLP helps facilitate access to important urban markets.
The expansion of organic pineapple supplies to Delhi and Guwahati could create additional opportunities for farmers, strengthen the commercial viability of producer organisations and encourage greater participation in organised agricultural marketing.
Tripura’s ‘Queen’ Pineapple Holds Export Potential
Beyond domestic markets, Tripura’s ‘Queen’ pineapple has potential for wider recognition in international markets. Realising this opportunity will require continued attention to quality assurance, organic certification, packaging, cold-chain and transportation facilities, and compliance with applicable export requirements.
Stronger coordination among organic farming initiatives, Farmer Producer Companies, marketing partners and relevant government agencies will be important in developing a reliable supply chain that meets buyers’ expectations.
Building sustained demand in domestic markets can provide a foundation for future export opportunities. With improved value-chain infrastructure and effective market linkages, Tripura’s signature pineapple could gain greater visibility among buyers beyond the region.
The initiative to market organic ‘Queen’ pineapples in Delhi and Guwahati under MOVCDNER therefore represents an encouraging development for the state’s agricultural sector. By combining organic production, collective farmer participation and organised marketing, Tripura is working towards a more market-oriented and commercially sustainable agricultural economy.
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