New Delhi | February 10, 2026 | SKY LINK TIMES
Govt Orders 3-Hour Takedown of AI Deepfakes:
The Ministry of Electronics and Information Technology (MeitY) has issued revised guidelines directing social media platforms to clearly label AI-generated content and remove flagged deepfakes within three hours. The move comes amid growing concerns over the misuse of artificial intelligence to create deceptive and harmful content online.
Under the updated notification, intermediaries such as Facebook, Instagram, and YouTube must ensure that all AI-generated or synthetically modified content carries visible labels along with embedded identifiers. Platforms have also been barred from removing or suppressing AI labels or related metadata once applied.
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3-Hour Deadline for Deepfake Removal
The government has set a strict three-hour deadline for platforms to take down AI-generated or deepfake content once it is flagged by authorities or ordered by a court.
According to the order, intermediaries must take “expeditious and appropriate action” upon becoming aware of violations related to the creation, hosting, publishing, transmitting, or dissemination of synthetically generated information.
The directive strengthens accountability measures amid increasing cases of AI misuse, including politically sensitive content, misinformation, and sexually exploitative material.
Mandatory AI Labels and Detection Tools
The revised guidelines require platforms to deploy automated detection tools and other technical measures to prevent the circulation of illegal, deceptive, or sexually exploitative AI-generated content.
Additionally, platforms must verify user disclosures when individuals post AI-generated or modified material. The draft rules mandate that users clearly declare when content has been created or altered using artificial intelligence.
Intermediaries are also required to inform users every three months about the consequences of violating rules related to AI misuse. This communication must be made through privacy policies, user agreements, or other appropriate channels.
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Legal Backing Under Multiple Acts
The order makes it clear that AI-generated content violating Indian laws — including the Information Technology Act, the Bharatiya Nyaya Sanhita, 2023, the Protection of Children from Sexual Offences (POCSO) Act, 2012, and the Explosive Substances Act, 1908 — will attract action.
Platforms must implement “reasonable and appropriate technical measures” to prevent users from creating or sharing synthetically generated information that violates existing laws.
Growing Focus on AI Regulation
Major social media platforms have already introduced tools allowing users to label AI-generated content. However, the government’s latest directive formalizes these practices and adds stricter compliance timelines.
As artificial intelligence becomes more accessible, the government’s move signals a tougher regulatory approach aimed at balancing innovation with safeguards against misuse.
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